Texas Optometrist
Pop-Up
UI/UX / Branding / Trademark Design
Team Members
Roy Ramirez: UI/UX, Illustration
Karsen Jones: UI, Branding
Esmeralda Leija: UX, Research
Overview
With the amount of senior citizens in Texas not being able to receive the proper eyecare needed due to a number of factors, T.O.P offers more affordable eyewear solutions while being able to simplify the process of having access to these essential services without the need of having to travel far.
Approach
Discovering where this service would be most needed within Texas through extensive data research while also being able to come up with ways in how this pop-up would be able to help with many eye related problems with the needed equipment.
Initial Problem Discovery
Eyecare can be very costly which many people can’t afford at times and leads to them not getting the appropriate care they need. The research that we were able to uncover is that many people in the big bend area of Texas suffer the most with having vision problems as well as not receiving the proper care that is needed for their eyes.
Cost of being able to see
After looking at the price for how much a box of contacts costs, we began to explore people who have specific eye problems like presbyopia and found that the price is significantly higher when buying contacts.
Contacts: Basic box sells between $25 to $40 per box while an an annual supply would be between $250 to $400
Cost for contacts for:
Astigmatism: $45-65 per box / Annual: $450-$650
Presbyopia: $70-90 per box / Annual: $700 to $900
Daily disposable: $30-$40 per box / Annual: $720 to $960
Extended wear (30 days): $60 -$75 per box
Who else is solving this?
In 2017, the University of Michigan Health Service embarked on an innovative eye care initiative in Jamaica, creatively converting a shipping container into a mobile clinic to address the pressing demand for eyecare services that was not able to be reached.
The key takeaways to better improve the system for our design is creating an appointment-based system that allows patients to request visits to specific cities, thereby enhancing accessibility and optimizing outreach efforts.
Services we would offer
Dry Eyes: Offering eye drops and recommending specific supplements for the patient to take
Presbyopia: Being able to teach eye exercises and what vitamins would be best to take
Glaucoma: Informing the patient of herbal remedies
Drooping Eyelids: Discuss procedures that are available or simple ways to help reduce the symptoms naturally
Understanding our Audience
Although we know our target audience is senior citizens, we created user personas to help as a better guide into knowing the users goals, pain points, and their overall behavior. Based off of the personas that were created, we made sure to prioritize their certain needs throughout the entire design.
After knowing our users pain points and frustrations, we began to come up with questions that were important into planning the design of the website as well as the overall layout of our pop-up vehicle.
How Might We…
Creating the Pop-Up Bus
Since we're trying to optimize the space on the bus for this pop up service, we needed to think of what would be included on both the inside and outside of this vehicle such as tools that are small but are able to do the intended tasks. Tools we found that would be most useful included….
VT 1 Vision Screener- It’s small and east to move, but is able to screen for a broad range of eye diseases and does not require dilation of the pupils.
Eye Chart- Simple paper that displays letters and determines the visual acuity of the eye.
Slit Lamp- The doctor is able to further examine the area in and around the eyes of the person.
